Users will soon have a fresh option that enables them to cut down on the amount of AI-made media appearing in their streams. This step comes as the service announced that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
This change is being tested over the following weeks before a widespread launch. This development comes amid a rise in AI content, driven by new content generation software.
AI Proliferation Online
Recent reports that nearly 10% of the quickest rising channels on a competing service only show clips produced artificially. A large amount of this content is deemed “AI slop”, a term for substandard, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that many people like content produced via AI tools, including computer-generated images to science explainers, and we want to offer the community the power to increase or decrease of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its network tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the service every day, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Members will be able to limit or boost the volume of artificial media they watch by opening the “manage topic” feature in the app and picking AI-made media. Other topics that are already be controlled under the tool cover news, fashion, aesthetics, and dance.
Platform Guidelines
The platform’s policies mandate creators to tag “realistic” AI-made content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any realistic AI video that is unmarked can be deleted under its terms of service.
Additionally, the platform will from now on apply an AI-generated tag to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This step is intended to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
The platform is also launching a two million dollar awareness program for specialists and organizations to develop learning resources about using AI responsibly. This program will support non-profit groups specializing in teaching computer science.
Content Safety Approach
TikTok has defended its safety measures, amid controversy over proposals to cut jobs for a large number of review team members in Britain. It is set to cut hundreds of positions in its trust and safety team in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it is viewed by people. The company reported a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
